Prizes up for grabs for National Butchers' Week
Butchers have the chance to win £900-worth of prizes and a case of wine by taking part in this year’s National Butchers’ Week (25-31 March 2012).
The prizes, which have kindly been donated by the week’s sponsors, will be awarded to the butcher who organises the most innovative activity during the week. To be in with a chance of winning, butchers just need to let the National Butchers’ Week team know what they are planning by emailing firstname.lastname@example.org.
Things are starting to shape up for this year’s event. Celebrity chef and butcher Henry Herbert, of Channel 4’s The Fabulous Baker Brothers, has agreed to be the face of the national PR campaign, which will focus this year on how butchers can provide cash-strapped consumers with economical cuts and how butchery is a great choice for young people looking for a career.
To help form the basis of this PR campaign, Meat Trades Journal will be carrying out a trade survey to establish views and attitudes towards apprenticeships, and whether sales of austerity cuts have increased in the recession. Butchers are invited to take part, and all respondents will be entered into a prize draw with the chance to win a case of wine. The survey can be found at www.surveymonkey.com/s/NBW2012.
Butchers across the country are also expected to take part and promote the week locally. To help them, MTJ has produced a PR toolkit, as well as resources such as balloons and bunting. To receive these materials, butchers just need to register at www.nationalbutchersweek.co.uk. MTJ has also produced special promotional badges for staff, emblazoned with ‘Ask the Expert’, which can be ordered from the website in packs of five or 10.
Ed Bedington, editor of MTJ, said: “I have great hopes for National Butchers’ Week 2012 and I urge butchers to get involved by organising their own activities and taking part in our trade survey. By working together, we can make sure that this year’s event is bigger and better then ever.”
National Butchers’ Week 2012 is being sponsored by Eblex, Bpex, Hybu Cig Cymru – Meat Promotion Wales (HCC), Lucas Ingredients, Gordon Rhodes (Dalesman) and Trunet. Other trade associations supporting the week include the National Federation of Meat & Food Traders, the Scottish Federation of Meat Traders Association and the Q Guild.