Lamb has spent almost his entire career in the food industry, working for Brooke Bond Oxo on a range of brands including Oxo and Fray Bentos before movig to the poultry industry with Swift Butterball, where he developed a wide range of successful added value fresh and frozen chicken and turkey products.
He then worked as marketing director for Bernard Matthews before joining the Meat and Livestock Commission (MLC) in 1992 and taking on responsibility for major communication programmes including The Recipe for Love TV campaign, the Beef Recovery Programme, post BSE and a wide range of consumer issues from e-coli and GMO’s to FMD and Avian Influenza.
BPEX Director Mick Sloyan said: “The industry owes Chris a debt for the hard work he has put in and his ability to achieve so much with so little.
“He headed up the BPEX involvement in the Pigs Are Worth It campaign which led to the infamous pig farmers’ anthem ‘Stand by Your Ham’! This resulted in winning two major international awards within the advertising industry.
“He has also been at the forefront of defending the industry from attack and we all wish him well in his retirement.”
Lamb added: “I’ve been lucky enough to have had a fantastic career working with some great people and have thoroughly enjoyed my 20 years at MLC/BPEX. The pig industry in England has a great future and I’m sure the BPEX Marketing team will play their part in this.”