The company said its new site – www.interfoodtechnology.com – is a “significant step forward” from its previous website, illustrating the development of the company into a major supplier to the UK and Ireland food industry.
Jim Sydenham, group joint managing director of Interfood, said: “We have made a number of changes to the business as we have grown and we realised that our existing website was no longer really a true representation. A good example of this is that we set up specific divisions to deal with the different areas of the food production process in which we now operate. This was key to the brief for the new website and we feel that the design, with its colour-coding for the six divisions, which now make up the Interfood Group, enables visitors to find the information they are looking for much easier.”
To further aid the ease of navigation, searches can be made using three different criteria: by brand, by process or by keyword, with a process flow menu also a central feature to enable a quick drill down into a specific process. The news feed is included on the home page to encourage visitors to return to the site on a regular basis.
Mark Bishop, Interfood’s other group joint managing director, said: “We have built [the website] over a number of months to ensure that it does exactly what we set out to achieve. It is not simply a spring-clean of our existing site, but a complete rethink of how we position ourselves on the web. Naturally it is a shop window for our own equipment, ingredients and services, but we think it is also a useful resource for other information too, with the news feeds as well as features such as a dedicated section for upcoming industry events.”
The website includes a contact form, allowing the site visitor to specify the nature of their enquiry based on a simple ‘tick box’-based menu, from the request for an engineer call-out to details of Interfood’s finance packages.