Marketing Breeding Sheep for Better Returns helps identify clear business objectives, potential barriers to achieving them, the importance of making Estimated Breeding Values (EBVs) more accessible to customers, developing a marketing plan, including online marketing, and tips for designing a website.
Samuel Boon, Eblex breeding specialist, said: “Our aim is to encourage breeders to think more about how to market their product and develop better relationships with their customers through more effective communication.
“We have a new wave of communications at our disposal, with smartphones, email and the internet to enhance marketing. It would be a pity for producers not to maximise returns by poor or non-existent marketing, especially given the new levels of interest in EBVs.”
