Bernard Matthews launches TV ad
An advert promoting Bernard Matthews Farms' new healthier frozen range is due to hit television screens across the nation in November.
The television ad is the latest phase in the company's 'Proud to Work at Bernard Matthews Farms' £3M communications campaign, which also includes outdoor, press advertising, broadsheet inserts and cinema exposure.
As in earlier phases of the campaign, the television ad features employees from across the company, such as farming, production and commercial teams, who hold up sign boards with messages such as 'British turkey born and bred', '100% breast meat', 'low in saturated fat' and 'Proud to work at Bernard Matthews Farms'.
Bernard Matthews Farms marketing director, Matt Pullen said: "The first TV ad in the "Proud" campaign helps reinforce the new brand identity but is primarily aimed at communicating the launch of our unique and exciting new 'Big Green Tick' range in the frozen breaded category.
"The new TV ad continues the "Proud to work at Bernard Matthews Farms" idea with our own employees being the stars of the commercial. They all volunteered for the role, are looking forward to being seen in the nation's living rooms and most importantly are all 'Proud to work at Bernard Matthews Farms'."
Set to the song 'It's a beautiful day', the commercial opens on a holiday campsite on a typical British rainy day. Bernard Matthews Farms staff arrive and set up a marquee to shelter the campers and hand out 'Big Green Tick' Drummers, Dippers and Steaks.
This is the first time the new Bernard Matthews brand identity and personality has been portrayed on TV. The ad is the first in the series planned to continue next year.