Butchers' fair is set to sizzle

Butchers are signing up in droves for MTJ’s Butchers’ Fair, as the summer event gets ready to hit Kempton Park Racecourse on 24 June 2012.

The fair, which is aimed at butchers, farm shops and delis, is now in it its second year, after last year’s events – at Newbury in the spring and Bolton arena in the autumn – proved runaway successes.

This summer’s show aims to be even bigger and, with one long summer of celebration ahead, there has never been a better time for butchers to boost sales by capitalising on the patriotic and sporting events coming up over the next few months. Butchers’ Fair Summer 2012 provides a great opportunity to network with existing suppliers and peers, gather inspiration from some of the best butchers in the business, and to share skills, best-practice and innovation.

There will also be ample opportunity to find the latest new products and services from the impressive list of exhibitors, which include sundry suppliers, ingredients and ancillary products, manufacturers, shopfitting firms and trade bodies. As before, MTJ’s Butchers’ Fair will be sited alongside the Bakers’ Fair, giving butchers who sell their own pies and bakery products the chance to share ideas and find new suppliers.

A popular line-up of events has been arranged, with live stage demonstrations and hotly contested competitions, where butchers pit their skills against each other – and against bakers – in the competition arena. In addition, a new meat masterclass zone for butchers is making its debut this year. Specialist supplier Dalziel will be providing innovative butchery demonstrations, breaking down three primals — beef, lamb and pork — into a range of alternative ready-to-cook cuts.

Dalziel’s Danny Upson said this will demonstrate how butchers can enhance sales and profits using alternative butchery skills, using a range of dry flavoured coatings, wet sauces and oil based marinades to boost margins. He said: “An often-used phrase — ‘the customer is king’ — needs to be at the top of everyone’s mind when operating a retail butchery business. The customer is looking for variety of choice, convenient cooking, a new eating experience and value for money.”

Visitors will have the chance to do battle against each other in a series of competitions. MTJ is delighted to be working with Eblex and hosting its new ready-meal competition, which will be judged at the show. The competition is free to enter and open to all independent retail butchers in England, although you must be part of the Eblex Quality Mark Scheme to enter. Products must be delivered in person to the venue before 9.45am on the day of the competition, packed fresh and chilled in a refrigerated box, and the winner will be announced at 3.30pm.

Mike Whittemore, trade team marketing manager for Eblex, said: “We are delighted to be supporting Butchers’ Fair Summer 2012. As well as a stand where butchers can come and find out more information about our Quality Standard scheme for beef and lamb, we are also thrilled to be launching a Ready Meal competition, to find the best beef and lamb products made and sold by butchers in England.

“The competition is a great opportunity for butchers to get feedback on an existing ready meal they may sell or test a new recipe. And as the competition is free to enter, butchers have nothing to lose by taking part.”

The winners and runners-up in each category — Best Beef Ready Meal and Best Lamb Ready Meal — will be announced live at the fair by celebrity guest Anthea Turner. So if you think you make the best beef or lamb ready meal, put it to the test.

Butchers’ Fair Summer will be followed by Butchers’ Fair Autumn on 7 October 2012 at the Yorkshire Event Centre in Harrogate.

•For more details and to register for a free place go to www.butchersfair.co.uk or call our ticket hotline on 01792 365 901.


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