Jubilee retail prognosis good

The retail outlook is good for the Jubilee weekend, despite consumers reining in spending, specialists have said.

According to the latest grocery share figures from Kantar Worldpanel, the grocery market declined by 1% in the 12 weeks ending 13 May 2012, with market growth of 3.1%, substantially lower than the same period last year.

However, Edward Garner, director at Kantar Worldpanel, said that last year’s high figures were an anomaly, driven by the Easter and the Royal Wedding, which helped growth soar by 7.6% in the four weeks leading to 15 May 2011. He said comparing the current figures with the same period two years ago showed this year’s figures were in line with long-term trends.

Aldi, Lidl and Waitrose continued to increase their grocery market share. Aldi grew 25.4% to achieve a new record market share of 2.8%, while Lidl tied at 2.8% (11.3% growth) and Waitrose continued to outpace the market with 7% growth. Asda showed strong growth of 6.5% and Sainsbury’s held its share at 16.5%, but Tesco and Morrisons felt the pressure, with percentage changes of just 1.9% and 1.2% respectively.

Garner said: “The ongoing strong performances of Aldi and Lidl have led some commentators to believe that consumers are deserting conventional stores for the discount sector.  However, a more realistic picture of shopper behaviour shows that many consumers are continuing to do their main shopping trip in their usual store, but spending the remainder of their household budget on the discounters.”

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