HCC push healthy eating message
Welsh meat bosses are hoping to spread the healthy eating message during the arrival of the Olympic torch in Wales.
The Olympic Torch entered Wales this week for a tour of the country. After stopping overnight in Cardiff it will make its way around Wales for the next five days, making further stops in Swansea, Aberystwyth, Bangor and Wrexham.
HCC - Meat Promotion Wales will be manning the Wales the True Taste trailer on Aberystwyth Promenade as the flame arrives in Wales to show how red meat plays an important role in a healthy diet and also to coincide with the arrival of the Halfords Tour Series in town.
The tour series forms part of the Aberystwyth Cycling Festival which will see professional riders and local children and cyclists racing around a road track through the town.
HCC will be giving out samples of healthy balanced recipes using Welsh Lamb and Welsh Beef and booklets containing information about how what you eat directly impacts on sporting performance.
Elwen Roberts, HCC’s consumer executive, said: “We are proud to support the Aberystwyth Cycling Festival where we will be giving out information about why it’s important to get the right nutrients to fuel you during exercise.”