English lamb goes for gold in Germany
A German Olympic athelete has been treated to some English lamb as part of a promotional campaign by Eblex.
High-jump gold medallist Ulrike Nasse-Meyfahrt was the guest of honour at an Eblex lamb reception in Düsseldorf, hosted by Consul-General Malcolm Scott and attended by 65 guests, including food retailers, industry personalities and the media.
Guests were given the chance to sample various grilled cuts of lamb at the event, washed down with English wine and beer.
Jean-Pierre Garnier, Eblex export manager, said: “This was the first time ever where we have managed to bring together the three major German retailers. We are now making steady progress in marketing lamb in Germany and are widening its appeal to a larger public.
“In the autumn, we are planning eight other events in Germany and Austria, as we want to maintain a momentum to build sales.”