Red Tractor Week launch preview

Providing shoppers with a “shortcut” to affordable quality food and drink is the aim of Red Tractor week this September.

The week will be launching on 24 September and will cover everything from food safety, environmental protection and animal welfare to food origin. Head of marketing for Red Tractor Richard Cattell said: “Red Tractor Week will celebrate 12 years of great farming and great food under the logo. This year, Red Tractor has been an integral part of the Olympics, delivering quality British food in the biggest sporting event and the biggest peace-time catering operation in the world.

“Red Tractor Week will help to further raise awareness and understanding of the good standards our 78,000 farmers and 700 food manufacturers operate to, and will ask consumers to buy, cook and eat quality products available under the logo,” Cattell added.

This year’s Red Tractor Week is backed by ex-Coronation Street and Bad Girls actress Debra Stephenson, who will show shoppers how broad and versatile the logo is through a variety of fun and engaging activities. She said: “Since I’ve become aware of the Red Tractor logo, it’s great to see the breadth of food and drink products that the logo covers. I’m safe in the knowledge that the food has been produced to good standards.”

According to Cattell, Red Tractor Week has received a lot of “whole-hearted” support from retailers and foodservice operators as well as the whole of the food supply chain. Cattell added: “There will be fun cook-along videos with Debra, an exclusive look ‘Behind the Logo’, a nationwide cookery competition and a regional schools initiative, which will help to educate future shoppers about where food comes from.”

Currently there are more than 78,000 farmers involved in the Red Tractor Assurance scheme, providing £12bn worth of food each year, which is available in supermarkets, restaurants, cafés, schools, hospitals and even defence sites across the UK.

Related news:

>Red Tractor refines pig assurance scheme

>Retailers back Red Tractor logo

>Red Tractor launches schools' initiative


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