Greggs set to feed the troops
Army troops will be able to enjoy more home comforts after high street baker Greggs announced that it is teaming up with the NAAFI, the armed forces’ retail organisation, to supply its meat snacks to army bases in Germany.
The Greggs savoury pastries will be trialled for 12 weeks at a branded Greggs counter in the military base at Gutersloh in Germany, where 2,300 troops, along with their families, are based. The pastries will be supplied wholesale from frozen, and baked fresh on-site, with Greggs training NAAFI staff to ensure the same quality that is available on the high street.
The move came after Greggs’ products topped a list of items from home that troops said they missed the most. They will now be able to buy seven Greggs’ products including sausage rolls, steak bakes, chilli bakes and sausage and bean melts. If the three-month trial is successful, it may be rolled out across other military bases.
Greggs chief executive Ken McMeikan said: “It’s great to hear that Greggs was the most requested brand that troops missed from home and we are really pleased to be making our savouries accessible to our troops in Germany and, depending on the success of the trial, more widely available for our armed forces personnel around the world.”
NAAFI’s head of customer service Mike Chapman said: “We are delighted to be able to bring customers the taste of home that they have been asking for. Greggs is one of the most popular brands on the UK high street for its iconic sausages rolls and pastries, and our customers want us to deliver that to them during their NAAFI break.”