Premier Foods has appointed Geoff Eaton to the role in order to accelerate transformation of the company and strengthen the brand. Eaton will report to Michael Clarke, chief executive officer.
Eaton was most recently the CEO of Uniq and led the turnaround and growth of the company prior to its acquisition by Greencore Group.
Clarke said: “We’ve achieved a great deal so far in 2012 in simultaneously driving growth in our Power Brands while delivering a highly complex restructuring and divestiture programme. As we accelerate the next stage of our transformation, Geoff’s energy and experience will be critical in helping us unlock value in bread and build further momentum in our grocery division. I very much look forward to working with him.”
The company has said it is currently continuing to deliver on its diversiture and cost reduction plans as well as its “strategic initiatives” in order to grow its “power brands”. Additionally, further steps have been taken to move the journey onwards to become a more focussed and profitable food business.
According to the company it expects to make overhead cost reductions in 2013, which will come from recently “divested” businesses. Premier Foods expects these savings to be above £40m and will be confirmed by the end of this year.