Red Tractor pork goes to the Netherlands
Red Tractor pork is now being sold in the largest supermarket chain in the Netherlands, according to Bpex.
The retailer has launched three new lines of Red Tractor pork, including shoulder steaks, fillet and loin chops. Each of the products has a welfare sticker, along with a description of origin and rearing methods. In an attempt to further promote the product, they are marketed alongside the supermarket chain’s other premium ranges.
Bpex export manager Jean-Pierre Garnier said: “This is excellent news and recognises the high standards of the British pork sector.
“This is a rather prestigious accolade, particularly as it positions our product between the supermarket’s own animal welfare standards and organic pork.
“There is a good untapped demand from Dutch consumers for high-welfare and sustainable meat and we hope we will generate good sales from now on.”
This revelation came less than a week after MeatInfo.co.uk broke the news that Sainsbury’s was ditching the Red Tractor logo.