Tesco revamps meat, fish and poultry offer

A major UK supermarket retailer has unveiled a multi-million-pound revamp of its meat, fish and poultry offer.

Tesco will improve the quality, range and in-store display of its meat, fish and poultry products as part of its £1bn investment programme to improve the shopping experience for customers.

According to Tesco, improvements have already been made across its beef, lamb, pork, chicken, fish, sausages, bacon, burgers and meatballs. Changes to the look and feel of packaging will also be made in the coming weeks.

Improvements include the company’s Finest beef steaks and joints, which are matured for 28 days, as well as its own brand range, which will be matured for 21 days. Finest chicken will be free-range and corn-fed.

Tesco’s meat, fish and poultry director Derek Lawlor said: “Because getting a great steak for Friday night’s dinner and the right bacon for Sunday morning’s fry-up really matters, we want to make sure our customers can count on us for excellent-quality products at a good price. Customers have told us that meat, fish and poultry are really important items on their weekly shopping lists, so we’ve worked hard to refresh our range and improve the shopping experience in-store.”

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