Beef Expo 2009, organised by the National Beef Association, will be held at the Three Counties Showground, Malvern, Worcestershire, courtesy of the Three Counties Agricultural Association, on Thursday, 21 May 2009.
"We are delighted to have such a prestigious major sponsor as Lloyds TSB Agriculture for Beef Expo 2009 which is now well established as the premier event for the beef industry in the UK," said Worcester auctioneer, Clive Roads, who is chairman of the organising committee.
"We have ambitious plans to make next year's event the best ever and the strong support of our major sponsor will be a key factor in helping us stage a first-class technical event for the UK beef industry."
Paul Spencer, agriculture director for Lloyds TSB, said: "Being at the heart of farming is more than just a phrase for us. It means supporting individual farmers through good times and bad and supporting core events that are of real benefit to farmers.
"Beef Expo has quickly established itself within the beef industry and we are delighted to be major sponsor again for the 2009 event."
Adopting the theme, "Beef Up Your Returns", Beef Expo 2009 will follow the successful format developed over recent years and will include: extensive trade stand area: beef breed demonstrations: educational and advisory exhibits focusing on beef from suckler herds and beef from the dairy herd amd practical demonstrations of livestock machinery, including cattle handling systems.
Activities will include open and young farmers' stockjudging competitions and a show of both commercial cattle and pedigree calves.
On the day before Beef Expo, visitors will have the opportunity of viewing three Worcestershire beef farms, followed by the pre-event conference and dinner.
"It has never been more important for beef producers to be fully up to speed with all the latest information and trends covering technical innovation, genetics, nutrition, economics, machinery, market opportunities, political developments and everything else which goes into running a successful, profitable and sustainable beef enterprise," said Roads.
"Beef Expo 2008 will offer all this and much more and will be an event which beef producers will not want to miss."