Ingredients and soup firms merge
Meat ingredients supplier BHJ UK Protein Foods is uniting with European soup stock manufacturer Protell Foods to form a new unified brand next year.
The two companies, which have been working together for a decade, will become BHJ Ingredients from 1 January 2013. The brand will continue to offer value-added ingredients based on 100% natural animal raw materials to the meat industry.
“The two former company names represent a long history of growth and strong business relations towards partners and customers across the globe. We guarantee the same focus on high customer service levels and technical support under the new corporate BHJ Ingredients brand,” said Asger S Jacobsen, CEO and president of BHJ Ingredients worldwide.
Richard Parnell, UK sales and marketing director of BHJ Ingredients UK, added: “This is an exciting time for BHJ Ingredients to work together under one brand, and we are confident this will see us further consolidate our market position as a brand leader for functional protein ingredients.
“Having recently invested heavily in relaunching our new corporate website with an exclusive log-in area for customers, full product specification downloads and recipes, it has never been a better time for us to reinforce our new brand.”