Butchers approve Welsh POS kit

Welsh butchers have given the thumbs-up to promotional material to boost beef and lamb sales during the Christmas period.

ybu Cig Cymru - Meat Promotion Wales (HCC), said it sent more than 350 butchers point-of-sale material, including recipe leaflets and posters, to help promote sales of Welsh beef and lamb over Christmas.

In a follow-up survey, 99% of butchers said they rated the promotional material as either very good or good, with many saying the recipe leaflets were popular with their customers and helped with sales.

Philippa Gill, HCC’s brand marketing officer, said: “We are delighted that this year’s Christmas point-of-sale kits proved so popular with both butchers and their customers.

“HCC sends out point-of-sale material to retailers throughout the year, which aims to highlight the versatility of Welsh Lamb and Welsh Beef, how it can be enjoyed all year round, and to inspire consumers to buy different cuts of meat from their butchers.” Further promotional kits are now planned to be sent out in time for the spring, HCC said.

“Members of a new Butchers’ Club that we are setting up will be sent a welcome pack, which includes promotional material as well as regular updates for butchers” added Gill.

Any butchers who wish to join the club can download an application form from the HCC website – http://hccmpw.org.uk/marketing/butchers_club/. Butchers can also receive an application form by contacting HCC on 01970 625050 or info@hccmpw.org.uk


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