Positive results for Tesco
Figures show that Tesco is reaching a positive stabilisation after maintaining its market share at 30.4% for the 12 weeks ending 20 January 2013.
Published yesterday, the latest grocery share figures from Kantar Worldpanel show Tesco is not only maintaining its market share, but matching market growth for the first time since June 2011.
Director at Kantar Worldpanel Edward Garner explained: “These positive results are a sign of stabilisation for Tesco as the retailer gets back on track with its customers. However, this improvement has put some pressure on the rest of the big four, with Morrisons in particular suffering a drop in sales and a share decline of 0.6 percentage points in the latest period.”
It was at both the discount and premium ends of the market where the strongest growth was measured, and so far in 2013, the discounted ends have been leading the way. Aldi saw growth of 28.2% and Lidl 10%, while Waitrose saw further success after Christmas with a growth of 8%.
Commenting on the figures, Garner continued: “It is worth noting the improved performance from The Co-operative this month, with the retailer recording a sales increase of 0.9%. This growth contrasts with the declines posted throughout 2012 and could be a positive step for the grocer.”
Furthermore, delivering value for money is becoming increasingly important to retailers, considering the widening gap between market growth.