Asda appoints new sole supplier for lamb
Asda has signed a contract with leading UK meat processor Dunbia and has awarded the company sole supply status for the lamb category.
Ending its contract with Vion-owned Welsh Country Foods, Asda will now solely purchase its lamb from the Carmarthenshire firm Dunbia, based in Llanybydder.
The arrangement has been confirmed by Dunbia’s group managing director Jim Dobson, who stated: “Dunbia has been supplying lamb to Asda for a number of years and this is an exciting opportunity for us to strengthen our lamb business with this key customer. We have invested heavily in lamb processing and I believe our commitment to that sector has been recognised in Asda’s decision.”
Dunbia is one of Europe’s leading suppliers of top-quality beef, lamb and pork products and has four main processing sites across Wales, England, Scotland and Northern Ireland
Lambs currently sourced from Wales for Asda will continue to be processed in Wales, and Dunbia is strongly committed to supporting Welsh farming and the Welsh economy,
“We are now seeking to source lambs from all of Asda’s current producers and we are keen to build our supplier producer base in Wales,” said Dobson.
“This is a strategic decision by Asda that will allow us to work better together to develop a sustainable lamb supply chain for the benefit of both the producer and the customer,” he added.
Asda confirmed that its decision to end its relationship with Welsh Country Foods was not taken lightly.