Eblex upgrades trade marketing website

11 February, 2013

Eblex has introduced a host of new tools and upgrades for its trade marketing website, providing a great deal of information about Quality Standard Mark (QSM) beef and lamb.

The website is aimed mainly at the retail and foodservice sectors and features all tools and resources, in addition to new and improved navigation. Twenty-two new videos have been uploaded to the website, where Eblex’s master butcher Dick van Leeuwen, among others, will be a part of educating butchers on different techniques.

Four of the 22 recently added videos are demonstrations for six beef cuts, while 18 videos focus on 36 individual lamb cuts. They are aimed at providing their audience with everything they need to know about QSM beef and lamb, as well as educating butchers and chefs through the now 40 videos.

Digital marketing executive for Eblex Sally Crowther, said: “The Eblex trade marketing website has been revamped and upgraded to bring all of our tools and resources under one roof with improved navigation.”

The new and improved website additionally features everything from retail prices to recipes and costing calculators, and is filled with industry information.

“The site contains everything you need to know about QSM beef and lamb, including how the scheme can benefit your business whether you’re an abattoir, processor, supplier, retailer or caterer. We’ve also added our Scheme Membership Declaration form, so that anyone interested in becoming a member can print it off and send it back to us for processing,” said Crowther.

Drop-down menus have been implemented as part of the improved website, aimed at allowing users to quickly access different parts of the site. Users are encouraged to upgrade their software, as some of the features require, for example, Adobe Flash for flip books.

Social media and Youtube links have also been added to the website.

Find out more at www.eblextrade.co.uk





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