Chairman of Quality Meat Scotland (QMS) Jim McLaren, along with NFU president Nigel Miller, had a tour of the 60,000sq ft Simon Howie Foods plant near Dunning.
The business has a £14m turnover, was created in 1986 and boasts two award-winning retail butchers shops in Perth and Auchterarder. Around 500 product lines for about 150 hotels and restaurants are produced by more than 110 staff employed at the site. The company also supplies Tesco, Sainsbury’s, Asda and Morrisons.
Managing director of the business Simon Howie said: "We pride ourselves in the relationships we have built up with our suppliers and our customers. That relationship is based on dealing with people we know and people who know us and know we won’t compromise on the quality of what we sell to them."
According to McLaren, the business was a great example of the benefits of a short supply chain and buying local. He said the beef industry in Scotland had devoted lots of time and effort in ensuring the Scottish brand had one of the most robust quality assurance scheme in the world.
He added: "Our traceability is second-to-none and the benefits of that total commitment to ensuring our Scotch Beef label is underpinned by some of the most rigorous standards in the world. This puts our industry in a position of strength and allows consumers to have 100% confidence in Scotch Beef."
While Miller highlighted the business as the perfect example of integrity and values. He said: "Quality meat products are being delivered to the consumer through a short chain of committed professionals.
"Consumers are looking for traceability and quality to be built into every step their food takes from farm to plate and Scotland has the standards and systems in place that can deliver that."