Horsemeat: Asda chief blames criminals, not cheap products
Chief executive of Asda Andy Clarke has told BBC Radio 4 today (18 March) that the horsemeat scandal was not a result of cheap products, but the result of criminal activity.
Clarke told the You and Yours programme that he was shocked by the findings, but did not blame the scandal on low prices.
Commenting on what may have caused the contamination, Clarke said: "It is nothing to do with price. A customer buying an opening price point product or a premium product should demand exactly the same levels of quality and that is something we pride ourselves on."
Asda’s fresh beef bolognese sauce was one of the products to be withdrawn due to horsemeat contamination last month.
Meanwhile, The Guardian has reported that the horsemeat scandal could see pupils turning to packed lunches that do not meet nutritional standards.
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