M&S returns to the Netherlands

Upmarket grocery retailer Marks & Spencer has announced its return to the Netherlands, with a combined e-commerce and store presence.

M&S announced yesterday that its ‘clicks & bricks’ strategy in the Netherlands will replicate its successful return to France and falls in line with its ongoing business plan to become a “leading international, multi-channel retailer”.

According to M&S, the launch will see it offer the latest in online and offline shopping experiences to customers over the Netherlands and will include a new Dutch website; a complementary mobile website, which launches today; a multichannel store in the heart of Amsterdam; Simply Food pilot stores on BP forecourts; and the opening of two full-line M&S stores at De Markies in The Hague in spring 2014, as well as a flagship store at The Rokin in Amsterdam by autumn 2015 – both offering a full clothing, homeware and food offer.

While in Amsterdam, M&S chief executive Marc Bolland said: “We’re extremely happy to be coming back to Holland in response to huge customer demand. We’re coming back in a new way because Holland is one of the most internet-savvy countries in Europe. We are therefore launching our new website and a brand new e-Boutique as a first step towards rolling out a number of stores in the Netherlands.”

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