M&S returns to the Netherlands

Upmarket grocery retailer Marks & Spencer has announced its return to the Netherlands, with a combined e-commerce and store presence.

M&S announced yesterday that its ‘clicks & bricks’ strategy in the Netherlands will replicate its successful return to France and falls in line with its ongoing business plan to become a “leading international, multi-channel retailer”.

According to M&S, the launch will see it offer the latest in online and offline shopping experiences to customers over the Netherlands and will include a new Dutch website; a complementary mobile website, which launches today; a multichannel store in the heart of Amsterdam; Simply Food pilot stores on BP forecourts; and the opening of two full-line M&S stores at De Markies in The Hague in spring 2014, as well as a flagship store at The Rokin in Amsterdam by autumn 2015 – both offering a full clothing, homeware and food offer.

While in Amsterdam, M&S chief executive Marc Bolland said: “We’re extremely happy to be coming back to Holland in response to huge customer demand. We’re coming back in a new way because Holland is one of the most internet-savvy countries in Europe. We are therefore launching our new website and a brand new e-Boutique as a first step towards rolling out a number of stores in the Netherlands.”

My Account

Spotlight

Guides 

Most read

Social

Following the Prime Minister's speech on Brexit, are you more or less confident about leaving the EU?

Calendar