Quality beef demand stays strong

Demand for quality beef remains strong in the wake of the horsemeat scandal, said Hybu Cig Cymru - Meat Promotion Wales (HCC).

According to the organisation, farmers are receiving strong prices at market and the latest week ending prices for 7 May was 211p/kg, up 25p year on year and 50p up for the same week in 2011.

HCC industry and market information officer John Richards said: A recent survey carried out on behalf of HCC showed that since the horsemeat scandal 71% of consumers now actively sought out origin labels on meat compared to 48% before the scandal broke in the media.

This continued robust demand for Protected Geographical Indication (PGI) Welsh Beef may result in further upwards pressure on prices.

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