Burger King sources 100% British and Irish beef for UK
Burger King Worldwide (BKW) has announced it will be sourcing 100% British and Irish beef for its UK restaurants as part of a new partnership with Kepak Group.
Through frequent audits, Kepak will ensure that the quality and safety of products are of the highest standards.
Burger King’s senior vice-president and general manager of north-west Europe Raj Varman said: “The Burger King brand is proud to bring back 100% British and Irish beef to our restaurants. Our partnership with Kepak means our guests can continue to have every confidence in the provenance and high quality of the locally sourced and great tasting burgers they enjoy at our restaurants.“
The move has been well received by Ireland’s minister for agriculture, food and the marine Simon Coveney TD.
He said: “Today’s announcement is confirmation of the important role Irish beef plays when it comes to global brands like Burger King. I want to thank Burger King and Kepak for their continued support for the Irish beef industry. This is a very positive news story for the industry today and an endorsement of the high-quality product that we are best in the world at producing.”
Kepak said it was delighted with the confirmation of the partnership. Managing director John Horgan said: “This is potentially a very positive development for all concerned: Burger King and its customers; all Irish beef industry stakeholders; and all Kepak Group and Ballybay staff. Burger King must be complimented for demonstrating its very tangible support for Irish beef producers and for the entire Irish agri-industry.”
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