Quality ranks highest

A new survey has revealed that 85% of consumers believe quality is the most important factor when shopping for red meat.

The survey, carried out by Welsh red meat promotion agency Hybu Cig Cymru (HCC), further showed that country of origin came into consideration for 57% and that 46% were also concerned with the price.

HCC’s communications officer Adam Wheeler claimed the horsemeat scandal had caused difficulties with origin of the meat, but that this did not affect Welsh Lamb and Welsh Beef. “Both have the EU’s coveted Protected Geographical Indication (PGI) status which means that if you see the Welsh Lamb or Welsh Beef logo beside the PGI mark, you can be reassured you are getting a genuine product,” he added.

The survey took place on Aberystwyth Promenade and was part of the Welsh Red Meat Roadshow, which will be touring Wales promoting products to both tourists and locals.

It further included questions on nutrients that red meat provides, which showed that less than 50% knew it contained zinc, selenium and vitamin D.

“Many identified that red meat was an excellent source of protein and iron, but were surprised that it contained so many other nutrients,” said Wheeler.

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