DB Foods receives animals welfare award

UK independent meat wholesaler DB Foods has been given a Good Pig award by Compassion in World Farming (CiWF) for its animal welfare initiatives.

The company’s Brookfield Farm brand was given the award as a recognition of its efforts to produce pork of high animal welfare standards, with the outdoor-reared pork being produced 700ft above sea level.

The company claimed the pigs have plenty of space, were "free to roam outside in social family groups" and were housed in large straw yards.

Ben Bayer, CEO of DB Foods said: "We are delighted to have won our latest CiWF award and see it very much as a stepping stone to further sourcing and promoting our Brookfield Farm range of high welfare meats. The CiWF Good Calf commendation we won in 2011 has really helped promote our Brookfield Farm veal offering and we hope the Good Pig award will do likewise with our pork."

DB Foods won two awards at the Meat & Poultry Processing Awards in February as Processing Business of the Year, in addition to Supply Chain Initiative for its Brookfield Farm brand.

Director of food business Tracey Jones at CiWF said: "It is so great to see DB Foods taking animal welfare into consideration as part of their sourcing policy. Higher-welfare produce isn’t just the responsibility of the large corporations, but something that can be achieved at all levels. Well done to Brookfield Farm – keep up the good work."

CiWF’s Good Farm Animal Welfare Awards aims to recognise European food companies that produce eggs, meat and dairy of high animal welfare.


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