Eblex launches summer promotional kits

Eblex is hoping to kick start the summer season with the launch of its latest promotional material for independent retailers.

Members of the levy body’s Quality Standard Mark (QSM) scheme will receive three different sets of marketing support materials under the Cook-In, Steak Bar and Chop House ranges.

The Cook-In kit focuses on QSM beef and lamb and includes posters, 100 recipe cards, 80 Simply Summer recipe books and 80 burger recipe books.

The Steak Bar range. which focuses on traditional and new steak cuts, also includes posters and 100 recipe cards as well as cabinet cards and cutting specifications for all products in the range.

The Chop House kit focuses on new bone-in beef and lamb cuts and aims to increase carcase utilisation and offer additional profit opportunities. The kit features posters, recipe and cabinet cards and a window vinyl as well as cutting specifications.

Mike Whittemore, Eblex head of trade marketing, said: “The summer season offers a great variety of exciting cooking opportunities for beef and lamb and Eblex has invested a huge amount of time researching and testing new products to ensure they deliver the best results. Whether customers are interested in making homemade beef burgers for the barbecue; flat iron steaks for a dinner party or Barnsley chops for a midweek evening meal, our comprehensive kit can help retailers to convey the benefits of cooking in with quality assured beef and lamb.”

EBLEX’s summer POS kit is available to QSM scheme members. To find out more about other benefits of the scheme, call the hotline on 0845 491 8787 or visit www.eblextrade.co.uk.


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