Better Burger Campaign

better burger campaign from meat trades journalIt’s an ill wind, as they say, that blows no good. However, the recent cloud over the contamination of certain beef products with horsemeat appears to have a silver lining – it is generating a positive, galvanising effect on the fresh burger market.

Consumers have been shaken out of their malaise of going cheap, cheap, cheap and the industry has been forced out of any complacency to respond to consumer desire for better quality, choice and value in a product that remains hugely popular.

Meat Trades Journal is encouraging the trend by launching our ‘Better Burger Campaign’. We’ve kicked off in time for the main burger season and we’ll continue our campaign with a monthly feature through until November when Bonfire Night remains a traditional focus for increased sales.



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