Asda revives pork scheme
Published:  19 July, 2013

Asda is relaunching its pigmeat sourcing scheme PorkLink in conjunction with leading pork processors Cranswick.

It follows on from Asda’s work in the beef and lamb sectors and aims to provide a range of benefits for farmers in the system to help them develop their businesses and provide the security of a known market for their pigs.

Pearce Hughes, Asda’s agricultural development manager, said: “We are committed to building long-term partnerships with PorkLink farmers and want to build sustainable relationships which everyone in the supply chain, from the farm to the fork, can benefit from.

“By working with Cranswick Country Foods we hope to be able to help PorkLink farmers maximise herd productivity and margins and drive their businesses forward.

“Central to the future will be a focus on meat quality and we have already started work looking at genetic development streams to deliver improved eating quality at affordable prices. Alongside this we are actively investigating a number of knowledge gaps for further research to ensure PorkLink farmers remain at the forefront of the British pork industry.”

User Login



Most read


Should the meat industry pay for compulsory abattoir CCTV monitoring?