Q Guild survey reveals wide support from members
Q Guild members have expressed their support for the way the Guild currently operates in a new survey carried out by the organisation.
The survey was launched to gather insight into members’ opinions of the performance of the Guild, in addition to any expectations they may have.
Examining the survey, the Executive Committee concluded that there was agreement on the need to appoint a Guild manager who would act as “the butchers’ friend”.
The search is now on for a Guild manager who possesses good knowledge of retailing, preferably in the food and drink sector. The organisation is looking for someone who is willing to visit members and corporate members, as well as attending regional meetings and organising events.
The Executive Committee issued a report on the survey findings after a meeting in June, which emphasised the importance of communication to members.
It concluded that membership fees should remain the same, but the organisation needs to deliver more. Furthermore,
The biggest variance in people’s opinions was on hygiene and quality standards assessment and the Guild’s PR policy and delivery.
J Brindon Addy said: “I would like the Q Guild logo to become a Michelin star of the retail meat industry used by members while still retaining their own identity. The consumer is looking for brand endorsements and it is felt by many that the Q is just that - a badge to be used with pride and be aspirational to those on the outside.”