Heck sausage sales soar
Recent hot weather has boosted sales of sausages for one independent processor, as consumers turn to its gluten-free bangers for the barbecue.
Demand is claimed to be so high for Heck sausages, that Debbie and Andrew Keeble, the supremos behind the brand, are producing 400,000 sausages a week, just to cope. The Bedale-based couple have also managed to sell more than 1m packs of their sausages since they went on sale in April earlier this year.
Mr Keeble said that Heck’s listing with the supermarket Tesco had made him confident the company would hit £2m in sales, but the recent weather “sent sales through the roof”. He added: “When the sun shines, the barbecue comes out and people have been stocking up on our sausages so we’re delighted with the progress so far.”
The Keebles developed the Heck brand following their decision to walk away from their first sausage company – Debbie and Andrew’s – following a loss of control over quality and provenance. The pair are also close to sourcing all of their pork from Yorkshire, bringing a boost to local farmers.
Andrew said: “Our customers were ready for a new premium sausage range and we’ve been sampling thousands of people at all the county shows. We are hoping to launch our square sausages into retailers, which are great for barbecues, and we have lots of exciting ideas for Christmas, including a new lower-fat chicken sausage recipe. It’s great as lots of our old customers are realising we are behind the Heck range and are coming back to give our new sausages a try.”
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- new premium sausage
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- heck brand following
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- control over quality
27 October, 2016, 8:30
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