Kantar not convinced of lab burger

Kantar Worldpanel claims it is not convinced by the highly debated test-tube burger, which was revealed to the world on Monday (5 August).

According to new figures from Kantar, 30% of people would never buy food that has been genetically modified.

The burger, which was created using stem cells from a cow, was tasted by a food critic and a food scientist in London. Both testers claimed the burger tasted like meat, but the lack of fat was noticeable.

Ed Garner from Kantar Worldpanel said: “This could remain very niche unless there is something in it for the consumer. It will have similar problems to GM (genetically modified) food, where there are benefits for the industry, but nothing for the consumer yet. Lab-grown meat could be a possible alternative to Quorn (which is bought by 21% of households in a year) for some vegetarians.”

Commenting on the costly price of the burger, Garner added: “If lab-grown meat can be seen to lower costs, then we’ll see further trials, but there is still a long way to go. It looks like we will have to synthesise fat before we get anything that tastes like a real burger!”

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