Cookery demonstrations promote QSM

Cookery videos promoting Eblex’s Quality Standard Mark (QSM) have been launched, with Michelin-starred chef Nigel Haworth carrying out the demonstrations.

Cookery videos promoting Eblex’s Quality Standard Mark (QSM) have been launched, with Michelin-starred chef Nigel Haworth carrying out the demonstrations.

Haworth will be supporting Eblex’s recently launched steak bar, chop house, gourmet burger and veal initiative in a bid to educate foodservice and retailers on how to cook the perfect beef and lamb.

Eblex foodservice project manager Hugh Judd said: “Our new cookery demonstration videos are a great way for us to highlight our new product ranges and bring them to life with the help of Michelin-starred chef and Quality Standard Mark Scheme ambassador Nigel Haworth.

“Nigel is an avid supporter of our new product ranges and is using a number of the cuts, including the flat iron steak, on his own menus in his establishments.”

Among several demonstrations, Haworth shows viewers how to cook his favourite steak, burger, bone-in steak and veal cut.

Haworth said: “I’m really impressed with the work Eblex has done to create these new product ranges – they open up some really new and exciting opportunities to create fantastic dishes.”

The videos are available at www.eblextrade.co.uk

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