McDonald’s takes on Harper Adams student

McDonald’s has started a training programme for young farmers, where one of the first students is from Shropshire’s Harper Adams University.

Chris Fox from Harper Adams will be partaking in the Progressive Young Farmer Training Programme, which is aimed to help boost his career in the industry and give an insight into consumer demands.

He was chosen after having served customers in McDonald’s restaurant as part of a training programme, working alongside McDonald’s staff.

Fox claimed he was “over the moon” that he was chosen and emphasised the importance of engaging with customers.

He said: “Most farmers never have the opportunity to see the wider supply chain they are part of and understand exactly what happens to their produce or how much the other businesses involved in the process depend upon it.

“I’ve loved being in the restaurant and going full circle. It has been great to see customers enjoy the quality ingredients I helped to produce on farm and at the different food producers that supply McDonald’s menu. I never thought customer service was important to farming before, but understanding what your customer wants and knowing what they look for in their food is vital to running a successful farming business.”

McDonald’s said it recognised the importance of having enough young farmers to buy the majority of its ingredients from Britain. Vice-president of supply chain at McDonald’s UK Warren Anderson said: “To keep on doing this we need to ensure we support the next generation of passionate food producers, and giving young farmers the rare opportunity to talk to and serve customers in our restaurants will hopefully help them set up and run successful farm businesses in the future.”

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