Good weather benefits Sainsbury’s sales

Hot summer weather has given Sainsbury’s a sturdy platform to boost its sales and increase its grocery market share.

The supermarket chain now dominates 16.5% of the grocery market and is the only one of the big four to make substantial gains, following its sales growth of 4.9% for the 12 weeks ending 18 August 2013.

According to Kantar Worldpanel, Sainsbury’s has felt the benefit of last year’s Paralympics Games, with the growth continuing.

While Sainsbury’s is going strong, Asda has struggled with a slowdown in its performance, yet it remains the number two grocer and Kantar said it holds 17.1% of the market.

As for Morrisons and Tesco, market share for the two is down for the 12 weeks to 18 August 2013. Morrisons saw its market share drop by 0.2% to 11.3%, but grew sales by 1.8%. However, Tesco recorded a market share loss 0.7% to 30.2% and can not boast positive sales either.

Kantar Worldpanel director John Coll said: “Waitrose, Aldi and Lidl remain strong, with sales growth well above the market average at 9.1%, 31.9% and 14.9% respectively. Aldi and Lidl maintain a record market share for the discount sector at 6.8%, with respective shares of 3.7% and 3.1% as some consumers continue to adapt their shopping strategies as pressure on wallets continues.”


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