Sainsbury’s returns to roots with new store

Sainsbury’s announced it was “going back to its roots” last week by opening a store on the same site as Britain’s first self-service supermarket.

The convenience store, on London Road in West Croydon, is on the site of Sainsbury’s first self-service store, which closed in 1969. Around 28 jobs will be created and it will be Sainsbury’s fifth store in Croydon.

Director of convenience at Sainsbury’s Simon Twigger said in a statement: “This site is a huge part of Sainsbury’s heritage and introduced to Britain a type of store that changed British retail forever. We are thrilled to be returning to our roots and we are confident that the new store, with a great selection of fresh food, will be a real hit with customers and the wider community.”

Meanwhile, the opening of the store has followed the company’s earlier announcement to expand its convenience business in London and the south east. The expansion will see another 50 new stores created by 2014, adding 1,000 jobs.

Sainsbury’s convenience offer now accounts for 27% of the UK convenience market share and boasts sales of more than £1.5bn, with year-on-year sales growth of nearly 20%.

There are 560 convenience stores in Sainsbury’s portfolio nationwide and it is opening around two stores each week.

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