The supermarket chain has also recently launched its 2013 Development Grant, which calls for long-term sustainable solutions to improve UK livestock, aquaculture, horticulture and agronomy practices and processes.
More than 2,000 farmers and growers will have the opportunity to get involved, with applications open from now until 5pm, Friday, 18 October 2013. Successful projects will be announced at Sainsbury’s annual farming conference on Friday, 6 December.
Director of Sainsbury’s brand Judith Batchelar said: “Following the initial success of the R&D grants we awarded last year, I look forward to seeing what innovative projects come through the applications. We are proud to work closely with our suppliers, producers and growers as we move towards our stretching 20x20 commitments, including doubling sales of British food as part of our 20x20 Sustainability Plan.”
She said the supermarket chain’s customers wanted to buy fresh and high-quality British produce, adding: “Finding ways of getting this to them in a more efficient way brings benefits to the whole supply chain.”
Meanwhile, Farming Minister David Heath said: “Global demand for food is rising to such a degree that agricultural production needs to increase by 60% in the next 40 years just to catch up. There is no better time to invest in the next generation of technologies that will help us meet this challenge.
"Our food and drink industry trades on the back of a global reputation for quality. I am right behind any initiative that gives British businesses new opportunities to grow economically, employ more people and help Britain compete in the global race.”