Wiltshire butcher sponsors top athletes
Published:  18 September, 2013

One of the south west’s leading family butchery businesses Walter Rose and Son will get a visit from an Olympic bobsleigh couple and a disabled sailor as part of a new sponsorship agreement.

John Jackson, Paula Walker and Andrew Farrow will bring their vessels to the headquarters of the shop on Saturday (21 September) to greet customers and fans.

Walter Rose and Sons’ owner Steve Cook claimed it was a “terrific honour” to be associated with the sportsmen and said that a diet of top-quality meat from his shop will help the athletes in their competitions.

He said: “Their sports are about power, speed and precision – and you need some top-quality fuel to build such powerful bodies and that’s where we come in. Our policy is to source as much of our meat as possible from within Wiltshire – a lot of it comes from within a few miles of our Devizes shop, providing top quality and absolute traceability.”

Jackson and Walker have been named in Great Britain’s squad for the Olympic qualification events, while Farrow is competing in the 2.4mR World Championships in his yacht, despite being left paralysed from the chest down in a fall seven years ago.

Commenting on Farrow, Cook said: “Not only is he competing at the highest level, but he has overcome such adversity to get there, He is a real inspiration to us and we are very proud to be associated with him.”

Furthermore, Cook will be offering a ‘Choice of Champions’ selection every week. “We’ll be asking our athletes to choose their favourite Walter Rose and Son products – and then we’ll put one from each of them on special offer each week, so that our customers can all eat like champions,” he added.

User Login



Most read


Should the meat industry pay for compulsory abattoir CCTV monitoring?