Aldi sees £1bn sales boost
Published:  01 October, 2013

Aldi saw an extra £1bn pass through its tills, while footfall in store was up by 1m in 2012, the discounter said in a full-year statement.

For the year to 31 December 2012, the supermarket chain showed turnover had increased by more than 40% to £3.9bn, while pre-tax profits were up 124% on the previous year.

Aldi’s joint managing director Matthew Barnes said customers were given exactly what they wanted and at the “best prices”. He added: “We have a simple low-pricing offer that customers really understand and we don’t try to confuse them with the likes of multi-buy promotions.”

Barnes revealed that the company was going to continue to open stores across the country to attract more people and a “broader demographic”.

“This will drive further positive word-of-mouth as more people start to experience and understand why Aldi keeps taking home industry and consumer accolades.”

Meanwhile, the latest supermarket share figures from Kantar Worldpanel show the supermarket is bucking the trend and increasing market share at record levels. “The discounters have continued to perform strongly with year-on-year sales growth of 32.7% for Aldi, another all-time record,” said Kantar Worldpanel director Edward Garner.

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