Sainsbury’s multi-channel sales up

Sainsbury’s online grocery sales hit £1bn in September, the multi-channel retailer confirmed in a recent statement.

The milestone, Sainsbury’s said, shows the life of its rapidly-growing online grocery business, which now delivers to more than 190,000 customers every week and is an annual increase of 16% per year.

Director of online and digital cross-channel for Sainsbury’s Jon Rudoe said the company had gone from “strength to strength”.

Sainsbury’s launched its online grocery business in 1999 and it now employs more than 10,000 staff in-store or as drivers, who operate from 214 stores across Britain.

“We’re confident there is still a huge amount of potential for growth as our online grocery operation continues to complement our core supermarket business,” continued Rudoe. “Customers love the choice of shopping different channels at Sainsbury’s, and they reward us with their loyalty in store and online.”

Overall sales up

The retailer also announced today, in a second quarter financial statement for 16 weeks to 28 September, that total sales were up 4.6% (excluding fuel).

Total sales for the first half of 2013 are up 4%, which is plus 1.4% on last year. “We have delivered strong sales over the quarter, continuing to outperform the market in what remains a tough retail environment. We are the only major supermarket to be growing market share,” chief executive Justin King said in a statement.

He added: “Over the quarter we opened 31 convenience stores and five new supermarkets, adding 307,000 square feet to the estate. We remain on track to deliver our target of around one million square feet for the year.”

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