Tulip calls on industry to revitalise pork

One of the UK’s leading pork processors has relaunched its foodservice division and is calling on the entire industry to help revitalise and reinvigorate the pork category.

New chief executive Chris Thomas said: “We need to get people to appraise and reappraise the versatility of pork. We need to move people away from the old-fashioned joints and pork chops and into innovative solutions – things like pulled pork or slow-cooked pork products.”
However, he said it was not just a job for Tulip, and it would require wider support: “It’s an industry thing, not just Tulip, and we will reach out through industry bodies like Bpex. We’re already working with them to push the message through to consumers.”
For the Danish-owned processor, its campaign starts with the relaunch of its catering operation, Tulip Foodservice Solutions, which will bring retail-style own-label tiering of good, better, best to the category, in the form of Simply Best, Simply Better and Simply Good Oak Crown.
Simon Shirley, Tulip Foodservice director said: “Although we have been leaders in retail for over 20 years, we recognise that the foodservice sector is significantly different. Our dedicated foodservice division is focused on taste and customer care, as well as quick service and delivery.
“Before launching our products we analysed the foodservice market and found that caterers were frustrated with the fragmented and confusing nature of sliced cooked meats buying. Meat content, provenance, slice count and serving suggestions were not uniformly clear. As such, our range was developed to address these issues and offer chefs and caterers not only a diverse range of products, but clear product quality tiers with matching pricing.”
The relaunch also allows the company to focus on the medium and smaller-sized players in the foodservice market, said Shirley: “We offer innovative products that would not otherwise be available to smaller wholesalers and cash-and-carry outlets, such as our slow-cooked Simply Best Pulled Pork and Shredded Chicken.”

Along with the relaunch, the company has produced a new website aimed specifically at professional caterers, and it aims to double its sales to the sector over the next two years.


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