Welsh meat strategy paying off

A strategy to maintain the long term viability of the Welsh meat industry continues to hit its targets, a report has claimed.

An annual review of the Strategic Action Plan for the Welsh Red Meat Industry has shown Hybu Cig Cymru – Meat Promotion Wales, the Welsh Government and industry partners are working well together to deliver results.

The strategy was launched back in 2009, and aims to ensure a "profitable, efficient, sustainable and innovative Welsh red meat industry able to respond competitively to ever changing market trends in the UK and across the world to the benefit of the people of Wales".

Alun Davies, Minister for Natural Resources and Food said: "The red meat industry is incredibly important to Wales and our wider economy and this report shows that Hybu Cig Cymru is continuing to work effectively with the industry and its partners to promote Welsh red meat at home and abroad.

"That is exactly why the  Welsh Government is providing a further £1.2m over the next three years to enable Hybu Cig Cymru to further develop the promotion and export of Welsh red meat."

HCC Chairman Dai Davies said: "It’s important to remember that the Strategic Action Plan is a living document, examined on an annual basis to ensure that the targets are constantly updated to meet the growing demands of the industry and our consumers across the world.

"I am pleased that this year’s monitoring report shows that much has been achieved over the last 12 months thanks to the high level of co-operation between HCC, the Welsh Government and all sectors of the industry.

"It proves what can be achieved when everyone involved in the sector pulls together in a common cause."

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