Meat career options highlighted
Scottish meat leaders teamed up with an Aberdeenshire butcher to help promote career opportunities for young people within the red meat industry.
Quality Meat Scotland (QMS) is taking part in three Skills Scotland events in Aberdeen, Edinburgh and Glasgow. The events are the biggest skills and careers series for 14-19 year olds in Scotland.
The Aberdeen event, which had around 2,500 visitors, saw QMS working with butcher Andrew Gordon who met with youngsters to give a range of demonstrations and talk about career opportunities within his trade.
He said: "It’s fantastic to have an opportunity to talk to such a large number kids about careers and also get them involved in a fun, hands-on activity like making fresh, lean Scotch Beef steak burgers.
"Even if some of the kids who visit the stand have other career aspirations, by listening to one of today’s demonstrations they will go home with an increased knowledge about what a butcher does on a day-to-day basis and the importance of locally-sourced meat."
Throughout the events, visitors will have the opportunity pick up folders packed full of information about careers in the food industry including "Meaty Careers", a booklet produced by QMS which covers a range of career opportunities from farming and animal health to butchery and processing.
Jim McLaren, QMS chairman, said: "With around 50,000 jobs in Scotland linked to the production of beef, lamb and pork, the Scottish red meat industry has a huge amount to offer the younger generation.
"These events offer a fantastic opportunity to educate youngsters about the quality and traceability which underpin the Scotch Beef, Scotch Lamb and Specially Selected Pork brands as well as inspiring them to think about a future career in the red meat industry."
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