Kent butcher ready to serve nation via new website

Tonbridge butcher Ian Chatfield has taken his first steps into multichannel retailing with the launch of his new website.

The butcher, who has been working on and off in the trade over the last 40 years, opened his shop in Tonbridge in February this year and launched his website just four weeks ago.

“We have gone online because we think online is the future of the business and I have got to future-proof my business,” Ian said. “The trouble with the meat business, is that it is lagging behind with technology.”

According to the butcher, having a website is something other butchers should consider seriously, But he added that if they were going to launch one it needed to be done properly. “It is quite time-consuming and is expensive to do properly. We had a few glitches.

“It is something worth looking into for a lot of the smaller butchers, and the trade in general needs to pull its socks up and trade online, but they need to do it properly.”

Meanwhile, Ian explained that it was great to think someone in Scotland could purchase some Kentish beef from his shop. “Everybody is looking for something a little different,” he added. “It gives them the option to try something different.”

Ian said he would give the website a year to see how things go, but was optimistic and said his shop could now serve the whole country.


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