Cold winter could drive up Welsh Lamb sales

Welsh Lamb sales could be driven up by the cold weather as “consumers look for more rewarding and filling meals” during cold seasons, according to Hybu Cig Cymru.

As Christmas is approaching and the cold months are drawing closer, HCC’s industry and market information officer John Richards explained that there was a good chance demand for Welsh Lamb would increase.

“The Muslim festival of Eid-Al-Adha fell in mid-October and proved a market boost. Since then, prices have remained somewhat stable, averaging around the £1.70 mark at livestock markets,” said Richards. “A price fall was experienced in July; a normal three to four weeks’ worth of price decline happened in three days. This appeared to be the market correcting itself from a period of unexpected high prices against supply.”

HCC is due to go on a trade mission to Washington early next year, as it has been campaigning to resume exports to the US for many years.

“Lamb consumption has increased – spend on lamb in GB during the last 12 months went up by 9% – and if product quality and consistency meet market requirements, we know there is a strong consumer demand for the product at the correct price,” said Richards.


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