QMS sees surge in Butchers’ Club membership
The Scottish Butchers’ Club is boasting a surge in membership, Quality Meat Scotland (QMS) has revealed.
According to figures, this year the Club, run by QMS, has seen a surge of 10% in membership, boosting overall numbers of Scottish butchers dedicated to selling Scotch Beef and Scotch Lamb to over 300.
“Members are all quality independent butchers – mostly from Scotland but also elsewhere in the UK – who source their Scotch Beef, Scotch Lamb and Specially Selected Pork from approved suppliers,” QMS said.
Jim McLaren, QMS chairman, said the extra support was a clear acknowledgement by butchers that traceability and integrity were important. “The horsemeat scandal earlier this year prompted an increase in footfall to butchers’ shops around the country as consumers took a welcome increased interest in the provenance of the beef, lamb and pork they were buying,” he said.
“This also gave our butchers a valuable opportunity to showcase to new customers the impressive combination of traditional skills and innovation that the modern butcher’s business represents.”
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