HCC praises butchers on increased lamb consumption
Published:  05 December, 2013

Welsh red meat promotion agency Hybu Cig Cymru (HCC) has praised butchers after recent figures showed that UK lamb consumption had risen 15% from last year.

HCC chairman Dai Davies explained that butchers and retailers do “an extremely important job”, being “in the front line” when discussing products with customers.

He said: “We are extremely fortunate because we have 60 million potential customers right here on our doorstep. And if there’s one thing that our research into the latest consumer trends has told us, it’s that these consumers want to be reassured about the provenance of the food they eat.”

Davies further explained that PGI status has provided Welsh Lamb and Welsh Beef with the authenticity customers are now searching.

Pleased with the increase, he added: “I am grateful to them all for their support, and I am sure they will all continue to support us in the run-up to Christmas with our major new campaign for Welsh Beef, which we are launching today.

“Our intention at HCC is to continue to build on this good relationship with retailers in Wales and throughout the UK in the years to come. That’s why we have set up our Butchers’ Club, which is only open to butchers who have a proven supply of PGI Welsh Lamb or PGI Welsh Beef and is free to join.”

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