Morrisons tops British beef and lamb facings
Published:  09 December, 2013

Morrisons has the highest levels of British beef and lamb facings in stores, new statistics from Eblex have shown.

The National Farmers’ Union (NFU) said the figures showed retailers were showing a marked improvement in sourcing British, which is good news for its members.

Figures showed the average percentage of British beef on supermarket shelves was 83% last month, while lamb topped that, at 88%. “Both of these figures are up on the previous month, with lamb at one of the highest levels seen in recent years,” NFU said.

Aldi, Lidl, Sainsbury’s and Waitrose, meanwhile, continue to choose British, but Asda is still the “worst performer” out of the major retailers, the NFU said.

Meurig Raymond, NFU deputy president, said: “It’s clear that retailers are now starting to recognise the importance of promoting farm-assured Red Tractor British beef and lamb, which we know more consumers want to buy.

“These latest figures show improvements across the board, although some supermarkets are still doing better than others. I’m pleased to see Tesco improving its commitment to British lamb although it’s disappointing that the levels of British beef on the shelves have fallen in the past few months. The fact that Morrisons is consistently stocking both 100% beef and lamb is a shining example that I hope other retailers will follow.

“While there have been improvements, it’s clear that more needs to be done and the NFU remains committed to working with all retailers to improve their commitment to sourcing British.”




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