Sainsbury’s puts a further £1m behind farming

11 December, 2013

Sainsbury’s pledged a further £1m to help shape the future of farming.

The funding, announced at the retailer’s annual farming conference last Friday, has been handed out to its farmers and growers to drive agriculture and improve animal health and welfare, efficiencies and supply chain resilience.

In this second round of R&D agricultural grants, following an initial £1.2m investment last year, the scheme received 56 entries, with 21 shortlisted across 14 sectors.

The 13 allocated projects finally chosen will help improve quality, taste and freshness, and each project was awarded an average amount of £77,000.

Director of Sainsbury’s Brand Judith Batchelar said: “We launched the Agricultural Research & Development fund last year, and were inspired by the level of innovation and forward-thinking that was evident amongst the farmers and growers we work with. This year, once again, we’ve seen just how forward-thinking the agricultural industry is, with 56 impressive entries.

“There are clear challenges facing the industry, but by helping farmers and growers to realise the potential of the innovative ideas they have and look at ways to adopt existing technologies and research, we can take real steps towards new and more efficient ways of working that benefit both them and our customers.”

It is the latest commitment by the retailer to working closely alongside its farmers and growers in a bid to restore biodiversity, protect natural resources and habitats and raise environmental, animal welfare and social standards.





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